D&I Social Media Competitive Analysis Report

Transform D&I into a Strategic Advantage 

With more investments spent in D&I over the past year than previous years, many companies are trying to better understand how they can measure and optimize this messaging. Our Social Competitive Analysis provides the needed insights within Social Media to understand performance of D&I initiatives across social media in order to begin transforming D&I as a strategic advantage instead of compliance.

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4 Aspects

Our work with Fortune 500 companies such as Deloitte, Bacardi and Audi has demontrated that, to leverage D&I as a strategic advantage, organizations must create, perform and measure against 4 key metrics.

PROMINENCE

How important is the conversation of diversity and inclusion within your organization

RELEVANCE

Are topics current and relevant with users? 

MOMENTUM

Is your organization accelerating or decelerating in conversations surrounding D&I?

SENTIMENT

Are current emotions good or bad? 

The only tool focused on starting, optimizing, reinvigorating and proving your D&I strategy.

The worlds largest survey is social media and it’s answers could impact your recruitment, advancement and rentention efforts. No other report exists to help you start, optimize and reinvigorate your D&I iniatives. We provide an analysis of the past 30 days of social media posts with a focus on D&I posts. 

View a benchmark to track towards, but also leverage as a source of inspiration and motivation for how your organization can join the conversation and fill holes that are not being addressed.


GET DEEP DEMOGRAPHICS

View a breakdown of demographics across gender, ethnicity, interests, brand affinities, occupations, influences, life stages and many others to better understand your audience (and your competitors) to optimize messaging.

UNDERSTAND SHARE OF VOICE

Guage brand awareness and brand equity by viewing who owns the conversation around topics such as compensation, talent, gender equality and others. 

VIEW TOP PLATFORMS

Optimize D&I messaging across social media platforms by better understanding: how you and compeitors use each platform, the most effective platforms to communicate different parts of your messaging and the emotion from which your audience responds. We support Facebook, Instagram, Linkedin and Twitter.

UNDERSTAND THE EMOTION

You audience expresses how they feel every second of every day. Using Artificial Intelligence we’re able to collect and better understand the sentiment attached to their most critical topics so you can better communicate and align to your strategy. 

VIEW TRENDS

View how the D&I conversation is playing out across top competitors on social media. Better understand “what” peope are talking about (such as Culture or Compenstaoin) and the specifc topics that interest them (removing barriers, equal pay, workplace diversity, etc).

GET THE HIGH-LEVEL + DETAILS

Each report provides you with a summary of all companies and a deep dive into each specific company’s performance, No matter if you’re a 50,000 foot level thinker or want to get into the details, we have you covered.

VIEW CEO ACTIVITY

The easiest way to tell if a company is committed to D&I is through communication of it’s top officer. View each CEO’s social posts about diversity and inclusion.

HASHTAG TRENDING

Ensure you are remainging relevant by tackling the issues your audience finds critical by viewing what hashtags are trending up and down.

GENDER NEUTRALITY

Determine if your social media posts embrace gender neutral terms to avoid the impression that social roles for one gender is more suited than another. 

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